The water cycle, a natural and universal capital
By Santi Serrat
Published in
iAgua Magazine and
We Are Water
The adoption of the circular economy in the complete water cycle is presented as the best option for achieving water security for large areas of the world in the face of climate change and demographic imbalances. The new productive model requires a communication challenge to achieve awareness and citizen participation in the understanding that the water cycle is a universal natural capital, knows no borders and is vital for the future of mankind.
The beginnings of sustainable development
By Santi Serrat
In order to implement the Circular Economy me must make a communication effort to raise awareness among the population of the seriousness of environmental damage and climate change. But we also have to provide objective and intelligible information to explain how an economy without waste and without energy expenditure is a source of development and well-being. A first step is to understand and disseminate what we mean by “sustainable development”.