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We Are Water Project
Creating and developing corporate social responsibility around the problems of access to water and sanitation in the world implies communication based on the transmission of knowledge and awareness.
In 2008, Latitud 42 conceived and developed the We Are Water project for the We Are Water Foundation, promoted by the multinational company Roca Sanitario. The project bases its visibility on all multimedia supports, being basically structured around the website www.wearewater.org. Latitud 42 is currently responsible for the communication content of the Foundation.
The We Are Water Foundation currently faces water problems simultaneously from three perspectives - health, education and infrastructure adaptation - and has two fundamental objectives:
• To help, creating projects that guarantee access to water and sanitation in the neediest areas of the planet. To develop these projects, the Foundation has the Foundation has collaborated with the NGOs Intermón Oxfam , Educo , the Vicente Ferrer Foundation , UNICEF, the Pies Descalzos Foundation, Acción contra el Hambre, Save the children and World vision. Currently, the We Are Water Foundation has carried out 69 projects in 26 countries that have helped more than 1,812,500 people.
• To raise awareness among citizens, promoting a new water culture that allows sustainable management of water resources in the world and ensures the universal human right to access to water and sanitation necessary for a dignified and healthy life.
One of the most outstanding aspects at the start of the project was the active participation of internationally renowned public figures from all artistic, cultural and scientifics fields ; such as Isabel Coixet, Nacho Duato, Javier Cámara and Maria de Medeiros .
One of the initiatives with the greatest dissemination of the Foundation's message was the participation of the We Are Water in ship in the 2010 and 2014 editions of the Barcelona World Race.
The We Are Water Foundation currently faces water problems simultaneously from three perspectives - health, education and infrastructure adaptation - and has two fundamental objectives:
• To help, creating projects that guarantee access to water and sanitation in the neediest areas of the planet. To develop these projects, the Foundation has the Foundation has collaborated with the NGOs Intermón Oxfam , Educo , the Vicente Ferrer Foundation , UNICEF, the Pies Descalzos Foundation, Acción contra el Hambre, Save the children and World vision. Currently, the We Are Water Foundation has carried out 69 projects in 26 countries that have helped more than 1,812,500 people.
• To raise awareness among citizens, promoting a new water culture that allows sustainable management of water resources in the world and ensures the universal human right to access to water and sanitation necessary for a dignified and healthy life.
One of the most outstanding aspects at the start of the project was the active participation of internationally renowned public figures from all artistic, cultural and scientifics fields ; such as Isabel Coixet, Nacho Duato, Javier Cámara and Maria de Medeiros .
The first multimedia piece of the Foundation was the documentary Aral. The lost sea
, directed and produced by Isabel Coixet.
One of the most important awareness-raising actions carried out by the Foundation is the the
We Art Water Film Festival
, which has already celebrated its fourth edition. . It is an international short film festival, which wants to recognize and reward the talent of all those people with a clear awareness of the problem of water in the world and who, in addition, know how to translate it into their own film productions. The main objective is to raise awareness and generate visibility aof the problem of water in the world, through the creation of audiovisual pieces that address this issue.
The festival is biennial. In the fifth edition (2020) 3,362 authors from 131 countries registered.
Other relevant initiatives of the We Are Water Foundation are the educational program Aquanauts , ThSmart Water initiative, "Let's make a deal" "(Let's make a deal),
for water and sustainability, the campaign
The Hidden Life of Water,
the race
6K,
the bell
# NoWalking4Water
and the debates that it annually organizes on the occasion of the
World Water Day
and from
World Toilet Day
.
One of the initiatives with the greatest dissemination of the Foundation's message was the participation of the We Are Water in ship in the 2010 and 2014 editions of the Barcelona World Race.
The beginnings: the documentary by Isabel Coixet
© Jordi Azategui / We Are Water Foundation
ARAL, THE LOST SEA. DOCUMENTARY FILM
ISABEL COIXET
In September 2009, the We Are Water Foundation presented the documentary Aral, the lost sea at the San Sebastian International Film Festival. The production was the result of a proposal from the Foundation to the filmmaker Isabel Coixet: to create a documentary that reflects the importance of water in people's lives, in the economy and in environmental balance. The production of the Spanish film director showed the terrible reality of a man-made disaster hitherto little known internationally.
The first friends and collaborators
FRIENDS OF THE FOUNDATION
Our friends are people from different fields who are aware of the Foundation's cause. Its Their commitment is based on their ability to act as a speakers for initiatives and projects, in addition to creating and sharing content in order to raise awareness among the population of the global water problem.
We have interviewed some of them: Isabel Coixet, Nacho Duato, Eduard Punset, Javier Cámara and Maria de Medeiros.
Content creation
iAgua Awards
Roca Madrid Gallery
hosted once again the fourth edition of the iAgua Awards, which recognize the best practices in the field of communication in the water sector. The award for Best Magazine Report went to the We Are Water Foundation for "Black waters, the trace of our history", an award that was collected by Santi Serrat, Content Manager of the We Are Water Foundation, who highlighted the main objective of the foundation in his acceptance speech, which is none other than to communicate and create reflection on water.
There are three editions in which Santi Serrat, Project Manager at Latitud 42 and Content Manager at the We Are Water Foundation, has obtained the award from for Best Report in the Magazine, at the iAgua Awards, the most important event in the water sector in Spain.
iAgua Awards 2016
iAgua Awards 2017
iAgua Awards 2018
Award for Best Report for