Not only weather forecasts are necessary. Advancing in the knowledge of the social and economic factors that configure the human risks of floods is essential to reduce their damage. The climate crisis places us before an urgent management challenge.

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The denial of climate change or its anthropogenic causes is a position that, although a minority, has powerful political and economic allies that give it resonance and promote it. The distortion of information and demagoguery are favored by the inhibition caused by the excess of superficial and purely alarmist information. Communicating while raising awareness while educating is the best antidote to denial and the way to solutions.

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For the implementation of the Circular Economy it is necessary that we carry out a communication effort that sensitizes the civil population about the seriousness of environmental aggression and climate change. But we also have to provide objective and intelligible information to explain how an economy without waste and without energy expenditure is a source of development and well-being. A first step is to understand and disseminate what we mean by “sustainable development”.

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