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multimedia content, publications, magazines, campaigns, infographics
Latitud 42 began creating editorial and design content specialized in technology, communication, styling and sailing. The activities during that first period were the creation of publications for specialized magazines, monographs and advice on product orientation in the publishing sector; as well as researching the profiles of readers and advertisers and in the development of bellow-the-line marketing campaigns in the sector of specialized magazines in technology, medicine, pharmacy and sports.
Latitud 42 developed these activities for Haymarket Editores, Ediciones Audioimagen, MC Ediciones and for the Spanish Olympic Committee in a first phase and, later, its activity as an agency was extended to the research and creation of editorial products for RBA Editores and RBA Publicaciones. Editorial Planeta, Editorial Juventud, Altaya, Salvat Ediciones, Ediciones Reunidas and the Godó Group, among others.
Some of the published works were the encyclopedias Guía Practica de la Nautica, for RBA Publicaciones, published in Spain (1994/95) and, by Ediciones Altaya, Grandes Veleros (2000-01), Amerigo Vespucci, published in Italy (2002/2003 ) and Spain (with the name of Juan Sebastián de Elcano) (2005/06), Nossa Senhora da Conceição published in Portugal (2005/06), in Spain (with the name of San Felipe) (2006/07) and Great Britain (with the name of Britannia) (2006-07), and Santísima Trinidad, also published in Poland, Greece and Portugal.
In the mid-1990s, with the arrival of the Internet, Latitud 42's activities expanded in the field of online communication. The website Seguridad en el Mar, which he developed for the insurance firm Winterthur in 1998, stands out: a pioneering publication in the world of sports navigation and selected by the newspaper El País, together with the place of the Copa América, as the best sites nautical website in 1999; and the Virtual Classroom of the Catalonia Nautical School, the first online sports nautical school in Spain with courses to obtain nautical degrees.
Between 1993 and 1999, the agency developed below-the-line press and advertising campaigns for the Muntanyà Convention Center, Timberland, Mery SA, Hiacre, the Barcelona Olympic Sailing Week and for the Playstation project, around the world and the ocean records set by the American Steve Fossett on a catamaran.
Starting in 2000, Latitud 42 created and produced multimedia content for specific communication applications: books, music and audiovisuals. Among them are the book Copa América for the Bank of Valencia; the book Historia de la Copa de Rey, for Industrias Puig; the microcosmic audiovisual for Industrias Cosmic; the musical compilation Hotel Neri, the book and the musical Book-compilation Hotel de las Letras, for the Habitat group, and the double compilation Hotel Omm, for the Grupo Tragaluz. It was also the agency responsible for product placement, collaborator of the costume and artistic department, personal shopper agency for the film's actors (Aitana Sánchez Gijón) in the Spanish-Norwegian film co-production, The Frost, by director Ferran Audí, for the production company High Reality; in addition to managing and negotiating several films by director David Carreras with various production companies such as DeA Planeta; Among them, the most prominent is the film Hypnos.
how it was made
EDITORIAL CONTENTS: MAGAZINES
In September 2009, the We Are Water Foundation presented the documentary Aral, the lost sea at the San Sebastián International Film Festival. The production was the result of a proposal from the Foundation to the filmmaker Isabel Coixet: to create a documentary that reflects the importance of water in people's lives, in the economy and in environmental balance. The performance of the Spanish film director showed the terrible reality of a man-made disaster hitherto little known internationally.
MULTIMEDIA CONTENT: INFOGRAPHIC
Multimedia content for specific communication applications: books, music and audiovisuals. Among them are the book Copa América for the Bank of Valencia; the book Historia de la Copa de Rey, for Industrias Puig; the microcosmic audiovisual for Industrias Cosmic; the musical compilation Hotel Neri, the book and the musical Book-compilation Hotel de las Letras, for the Habitat group, and the double compilation Hotel Omm, for the Grupo Tragaluz. It was also the agency responsible for product placement, collaborator of the costume and artistic department, personal shopper agency for the film's actors (Aitana Sánchez Gijón) in the Spanish-Norwegian film co-production, The Frost, by director Ferran Audí, for the production company High Reality; in addition to managing and negotiating several films by director David Carreras with various production companies such as DeA Planeta; Among them, the most prominent is the film Hypnos.
SEE INTERVIEW
Feature film
Multimedia content for specific communication applications: books, music and audiovisuals. Among them are the book Copa América for the Bank of Valencia; the book Historia de la Copa de Rey, for Industrias Puig; the microcosmic audiovisual for Industrias Cosmic; the musical compilation Hotel Neri, the book and the musical Book-compilation Hotel de las Letras, for the Habitat group, and the double compilation Hotel Omm, for the Grupo Tragaluz. It was also the agency responsible for product placement, collaborator of the costume and artistic department, personal shopper agency for the film's actors (Aitana Sánchez Gijón) in the Spanish-Norwegian film co-production, The Frost, by director Ferran Audí, for the production company High Reality; in addition to managing and negotiating several films by director David Carreras with various production companies such as DeA Planeta; Among them, the most prominent is the film Hypnos.
SEE INTERVIEW
Feature film
MULTIMEDIA CONTENT: BOOKS, MUSIC, AUDIOVISUALS.
Multimedia content for specific communication applications: books, music and audiovisuals. Among them are the book Copa América for the Bank of Valencia; the book Historia de la Copa de Rey, for Industrias Puig; the microcosmic audiovisual for Industrias Cosmic; the musical compilation Hotel Neri, the book and the musical Book-compilation Hotel de las Letras, for the Habitat group, and the double compilation Hotel Omm, for the Grupo Tragaluz. It was also the agency responsible for product placement, collaborator of the costume and artistic department, personal shopper agency for the film's actors (Aitana Sánchez Gijón) in the Spanish-Norwegian film co-production, The Frost, by director Ferran Audí, for the production company High Reality; in addition to managing and negotiating several films by director David Carreras with various production companies such as DeA Planeta; Among them, the most prominent is the film Hypnos.
Book "History of a feeling"
EDITORIAL CONTENTS: ENCYCLOPEDIAS